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BDPA April Program Meeting
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4/20/2011
When: 4/20/2011
Where: CIGNA Headquarters
1601 Chestnut Street
Liberty Place, 3rd Floor
Philadelphia, Pennsylvania  19192
United States
Contact: Eileen Gadsden
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Social Media: The Power to Move Business Forward

In this presentation you'll receive a brief history of Social Media's meteoric growth
and learn how Social Media can be used as a powerful business tool to increase
sales, decrease operating costs, and build customer loyalty.


Mr. Toussaint is a Certified Social Media Strategist and a Senior Executive with over 20 years of management consulting and industry experience leading technology-based product development initiatives, many of which have produced 8 and 9-figure annual revenue streams. As a Senior IT Executive for a $1B Global Education Company, he led the implementation of a next-generation Internet-based test delivery platform that has generated over $980 million in revenue in its first 5 years of operation – an effort that won CIO Magazine’s Bold 100 Award in 2005. He is President and CEO of Erin Gerald Affiliates, a Technology and Social Media Consulting Firm that helps clients increase sales by using Social Media and the web to stimulate demand and convert prospective customers.

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