Why Choose Your Chapter - Instead of Something Else?
- Do you know what makes BDPA and your chapter different from all the other options?
- Do your members?
- Is your defining difference spelled out clearly in your promotions?
Potential and current members can't appreciate what they don't understand.
As chapter leaders you need to know what makes your chapter special and regularly remind the world of it.
It's more than networking, programs and perhaps advocacy. Almost every association on the planet fits that definition.
You need to dig deeper. Know your members. Speak their language.
Join the Nationa Board of Directors, Regional Vice Presidents and chapter presidents for a lively discussion about how to identify your defining difference – and spell it out for others.
Your defining difference can trump tight budgets - every leader needs to know how to do it.
When: Friday and Saturday, March 16-17
Where: Hilton Baltimore, 401 W. Pratt St., Baltimore MD 20201
Posted Wednesday, March 14, 2012
I'm curious if this is something that should be identified and placed in the grant proposals that BETF is writing on behalf of local chapters...