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The Defining Difference

Posted By Monique F. Berry, Saturday, March 10, 2012
Why Choose Your Chapter - Instead of Something Else?
  • Do you know what makes BDPA and your chapter different from all the other options?
  • Do your members?
  • Is your defining difference spelled out clearly in your promotions?

Potential and current members can't appreciate what they don't understand.

As chapter leaders you need to know what makes your chapter special and regularly remind the world of it.

It's more than networking, programs and perhaps advocacy. Almost every association on the planet fits that definition.

You need to dig deeper. Know your members. Speak their language.

Join the Nationa Board of Directors, Regional Vice Presidents and chapter presidents for a lively discussion about how to identify your defining difference – and spell it out for others.

Your defining difference can trump tight budgets - every leader needs to know how to do it.

When:  Friday and Saturday, March 16-17
Where:  Hilton Baltimore, 401 W. Pratt St., Baltimore MD  20201

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Wayne Hicks says...
Posted Wednesday, March 14, 2012
Can you give an example? What is the defining difference for BDPA Philadelphia chapter?

I'm curious if this is something that should be identified and placed in the grant proposals that BETF is writing on behalf of local chapters...
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Monique F. Berry says...
Posted Saturday, March 24, 2012

When I was Chapter President our focus was on increasing membership by delivering good value added programs. To make this happen we partnered with other organizations often.

Your chapter is not the only professional association with low attendance. Consider partnering with other groups.

Locally our Agile Users Group did not have a permanant location, Wyeth wanted BDPA to have a program at their corporate location and we wanted to increase our membership. BDPA organized a program meeting at Wyeth, invited the Agile user group to provide the speaker and their members were welcome. Wyeth provided the space and snacks. This was a WIN, WIN, WIN situation for all involved.

Wyeth gained visability. BDPA was recognized as a partner of value by Wyeth and the AGILE User Group. The chapter membership increased because we had over 50 attendees at that meeting.

The big win for the chapter was engaging our members that live and work west of Philadelphia. These members got to see what the miss by not attending the Philadelphia meetings.

From a board perspective we did the math and knew that when we had 35 or more attendees at a meeting we recruited a new member at the meeting.

From a strategy perspective the chapter tries to have a recruiter at every program meeting.

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